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Ongoing research on


Danilo Messinese

Post Doc fellow & Faculty Lecturer at IE University (Madrid), Strategy Department
Research affiliate at ION Management Science Lab, Bocconi University (Milan)


Danilo's research explores entrepreneurial strategies and strategy of information. He is interested in how managers and entrepreneurs can strategize with information to deal with uncertainty and innovate.

He is the Director of pre-acceleration programs in Italy and India, where he has worked with more than 1,500 start-ups. In this role, he combines the latest management practices with research insights to help deliver cutting-edge training and mentorship programs.

He took his Ph.D. (cum laude) in Business Administration and Management at Bocconi University (Milan, Italy), after a master’s degree in Theoretical Physics and a specialization degree in Mathematical Finance (cum laude), both at the University of Bologna.

He worked for a few years at Bain & Company and Unicredit Group.

Research agenda: How strategists can navigate uncertainty in a world plenty of noisy information


How firms strategize with information

How can firms strategically acquire and leverage information to innovate?

How entrepreneurs deal with uncertainty

What are the implications of adopting different entrepreneurial strategies to deal with uncertainty?

Field experiments

I collaborate with corporate and academic partners to explore new methodologies in strategy (online/offline experiments, simulation games..)


Decision-making uncer uncertainty, Theory based Experimentation, Design based Experimentation




A two year project to simulate the launch of a start-up while having (some) fun and learning.  2Mln+ scenarios and precise feedbacks.

Please send an email to play.

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